In Miami, came out this past January, I began researching what it meant
to have an author platform.
terrific authors. But what did “platform” mean exactly? Was it some kind of
pie-in-the-sky marketing concept or something I should take seriously as an
indie author? I have an MBA yet this whole concept was entirely new to me.
- Authors (no matter if you’re self-published or
traditional) need to have an established presence prior to publishing their first book.
book? Isn’t that the whole point? Yes. And no. I learned that the most
successful authors actually started their platform long before they released
presence? That’s where I did more research, reading books, going online,
learning what other successful authors I admired had done.
- For the most part, there’s a basic formula: Twitter, Facebook,
Goodreads to an extent, and blogging. All new to me, but surely not
that difficult. I had an advanced degree and I deal in the cutthroat world
of corporate finance every day. Surely, I could do this, right? Well….
of social media, you’ll understand when I say that it’s a bit of a different
culture. I didn’t quite get it at first. Many don’t. Twitter seemed kinda…weird
(haha). I even called my younger brother and asked him what these hashtags
meant (he was absolutely no help!). Many people think Twitter is about what
teenagers ate for lunch or a way to keep tabs on your favorite celebrity. But I
found out that as an author, it’s far more than that if used as a marketing
tool. What a powerful resource and best of all – it’s free!
pointers (she’s also a bestselling author so she knows what she’s talking
about!). I was soon tweeting like a pro and gained over 2,000 followers in just
five months. I’ve met an amazing network of authors and connected with many
readers in a very short period of time – all thanks to Twitter, Facebook and
- Here’s where I think some authors make their
mistake: as adults we don’t want to admit what
we won’t know or understand — so many times we give up, walk away. I’ve learned that in publishing, that’s
just not an option. If you ever hope to be signed by a traditional
publisher (even an indie publisher), they expect you to have an
established fan base. And not just with a blog. People need to know how to
find your blog! And this is where Twitter and Facebook, even LinkedIn come
- SEO: this is a big
topic I won’t even try to cover here but it goes to what I mentioned in
the last paragraph. If you want to be found, anywhere, you need to know
your branding. This is where marketing yourself comes in. I figured out
quickly that I needed to have a theme: to my blog posts, my tweets,
Facebook messages – everything needed to go along with my genre, erotic
I pay special attention to my brand.
Everything that I put my name on is branded with a consistent look and feel. There’s a sensual atmosphere to my brand
and I use key focal points such as red roses and rose petals, sunsets and
tropical settings on my blog, Twitter avatar and bio page, Facebook, and even
my book covers.
engine optimization)? Keywords. Know
what your message is, what you want to convey, and be sure those words are in
everything you do so you and your book come up in the search engines.
This is how your readers can more easily find you with the least amount of
hope this peek into developing my author platform has been helpful for you.
There’s really so much more to it! But at least it’s a start for many people.
Any questions, please ask below in comments or contact me directly. And don’t
forget to comment for a free eBook and to enter my Kindle contest!
book Marooned in Miami is available
on Amazon, Barnes
& Noble, AllRomance eBooks
can contact me through my website www.sandrabunino.com and on Amazon Author Central. I
am also on Twitter @sandrabunino
(following is sexy!) and Facebook.
give up! Writing is about the journey not the destination. Enjoy the ride.
An erotica novella novel from Sandra Bunino
Undeniable lust and a fierce Miami storm
bring sexy strangers together at The Hotel Del Santos for a passion filled
Stephanie, still reeling from a failed marriage, needs a break from the past. She decides to take her friends’ advice and finds a perfect stranger for a night of no-strings-attached, smoking hot sex.
Jason, a wealthy Seattle builder has the worst luck with love. Swearing he would never allow another woman to get under his skin, Jason decides a life of casual sex is just fine with him. While watching Stephanie’s sexy stilettos click across the lobby floor he zeros in on his next conquest.
Cut off from the outside world, the lives of these two strangers collide and burn with desire when stranded in the perfect storm. Both are content with the idea of sharing a glorious one-night stand together, that is, until they go their separate ways.
Excerpt:Jason moved closer and spoke slowly in his silky voice. “I wonder if you might dance with me.” She nodded and took his hand.
He led her to the dance floor illuminated only with candlelight and the occasional flash of lightning. Placing one hand in his and the other on his back, their bodies started out a respectable distance apart. Before long, Jason’s warmth drew her in, and she couldn’t ignore the electricity forming between them. Tentatively, she stepped closer and lightly rested her head against his neck. Jason took this as a cue to guide her hand up and over his shoulder. Suddenly, his strong hands urgently pulled her against his rock hard body. The force of his embrace awakened a passion that lay dormant inside her until now. Stephanie couldn’t fight the fire building within her. She closed her eyes and breathed deeply, inhaling his musky scent while caressing his neck with her fingertips. Her face grazed up the side of his neck, stopping at his jawbone. Jason’s touch seared her skin as his fingertips skimmed up her side to her neck and came to rest on her chin. With his thumb and finger, he guided her face upward and she opened her eyes. His smoldering gaze burned a trail down her body. Uncomfortable with the intensity of his stare, she looked away.
Her eyes shifted back to meet his gaze as he lowered his mouth and softly brushed his lips against hers, questioningly awaiting a response. Accepting his invitation, she parted her lips and moaned softly. His lips were soft and enticing. It had been a long time since she was kissed like this. She surrendered her tongue to his and felt desire fill her belly as an overwhelming passion grew by the moment. Breathlessly, she pulled away, embarrassed by her body’s reaction to the kiss. She looked down and placed her forehead on his chin.