What you NEED to be told BEFORE publishing

What I Wished I’d Known before I Published
Part Four
Juliet Madison – Start planning promotional strategies and writing blog tour
posts for your book before you’re published, as these can take up a lot of
Marci Nault – I wish there had been a manual handed to me the day I signed my contract – a published author boot camp. In it, there’d been a list of book bloggers, groups for writers, and wonderful advice by authors who’d been through the process. When The Lake House was coming out, I must say I felt like I was three hours late to a very fancy party where everyone was wearing their finest and I showed up in hiking boots, jeans, and a t-shirt. I didn’t know about Facebook groups or even book blogging. But luckily so many authors took me under their wing and led me to the knowledge I needed. Of course, by then I was about three months late with beginning the promotion of my book and being on top of where ARC’s went out and to which reviewers. So my advice, find published author groups as soon as you sign that contract. Those writer’s will be your saving grace! And realize that the book blogging world is wonderful and they love sharing books so cherish and thank these people with all your heart. 

Ron Fritsch –  How much of the same advice I’d hear repeated over and over: editor, cover, marketing, social-networking, etc. I’m not saying the advice is wrong. It’s a question of how many times one needs to hear it.

Jane Starwood – 1. Never publish a first or second or
even third draft.
2. Line up good beta readers. (Not your mom.) You need people who
will be brutally honest with you about what works and what doesn’t. Ask for
detailed responses. When you get them, consider them carefully, then put your
manuscript away for at least a couple of weeks. It’s hard, but starting another
book is a great way to distract yourself. When you come back to the first book,
you’ll have fresher eyes to see what changes you need to make.
3. If you’re new to writing, take as many courses and workshops as
you can before you attempt a novel.
4. Writing well is hard work, unless you’re a certified genius. I
don’t know any of those.
David A. Tatum – Heh. Having just done this for the first time…
You can do all your homework to plan for and expect all of the big
things, but don’t overlook the minor things you should have learned from
everything else you do on the internet. Like your settings changing slightly in
Createspace when you use their Interior Designer, causing a minor error that
can delay acceptance. Or caching issues in Smashwords if you accidentally
upload a defective file the first time causing your ‘replacement’ upload to be
the same defective file. That sort of thing. Don’t let these frustrations get
to you — most of them can be fixed, and with little effort.
Oh, here’s another one:
The self-publishing industry can change on you in just a couple
months. Find several blogs of professional veterans, both indie and trade, and
keep up with them.
I’d recommend the blogs of PassiveGuy, Dean Wesley Smith and
Kristine Kathryn Rusch, ex-agent Nathan Bransford, and the Writing Excuses
podcast featuring Howard Tayler, Brandon Sanderson, Mary Robinette Kowel, and
Dan Wells. 
Keep in mind that these people aren’t perfect, either — they have egos, can sometimes get locked in a particular way of thinking themselves, etc., so keep looking for new sources as well.

Mike Cooley– I would add Scalzi’s blog to that list and probably Konrath’s. My tip is: go over it and over it until it’s fantastic, then pay an editor to go over it again. Oh, and don’t take one person’s opinion as gospel. You can drain the life out of a story trying to please everyone. It’s not possible to please everyone.

Cheryl Shireman – Hire a great editor. Hire a great editor. Hire a great editor. Oh, and – hire a great editor!

Rikki Strong – Not everyone who receives a copy for review will leave a review, same with everyone who buys a copy of the book or downloads a free KDP copy (for me, with my four books out now, the sales to review average is somewhere between 1% and 5%). Some reviewers also have a very long TBR list. Whatever you do, don’t keep bugging them about it every time you see them, or they may keep dropping your book tot he end of the list.

Karen MartinDon’t wait to start social networking until you have a book ready. Get your FB page up and running, start figuring out Twitter, Goodreads, etc. Start blogging. Start making connections. Otherwise, you’ll have a finished book on your hands and nobody to tell about it.

Don’t waste writing time! Author tips shared here!

What I wished I’d known before I Published
part two

KEEP CALM. Writing already takes second place to my day job
and I was squandering this meagre resource in pursuit of a frenzy of Facebook,
Twitter, forums and pestering. I can’t compete with the fulltime twitbookers,
but it doesn’t matter. I do as much publicity as I can, but make sure I stay on
top of the important thing – writing.- 
Eric Tomlinson 

is crucial–not just a good suggestion–to at least some kind of marketing
strategy in place BEFORE you publish. – 
Rikki Strong
I wish I’d been told not to get distracted by what seem like
great opportunities that actually take you on a path away from what you wanted
from your writing. Identify the one thing you want from your writing, print it,
pin it to your wall, and never forget it. – Dan Holloway

Write. Keep writing. Set deadlines and guidelines and stick to
them. And 15-minute writing sprints are magical. – Madeline

Don’t spend months (or years) pouring your heart and soul
into your book and then slap a crappy-looking cover on it! That’s like putting
a bikini on a mature woman – no one wants to see that and it will deter
potential purchasers!- Janet Eve Josselyn

The rewrite and editing process really takes as long as
writing the book. – Lene Andersen

That it’s important to separate the business side and
creative side of self-publishing. Mixing the two can be detrimental. – 
Adrienne Thompson

to underprice yourself. – Deb Nam-Krane
Carmen Amato – Join a writer’s group and don’t argue when your stuff is being critiqued. And what Jane Starwood said about not publishing a first draft. Maybe the 20th. Plus, if you going develop the “author platform,” with a presence on Twitter, FB, blog, etc, do so in as professional manner possible. No orange text on purple background.